LaunchPure Podcast Ep. 1 — The People Who Reached Out And Never Heard Back

How many patients contacted your practice this month that you never called back? Be honest — you have no idea. That is the point. This is the first episode of the LaunchPure Podcast, and we open with the most expensive leak in any practice: the people who raised their hand and never heard back.

Spencer Forman and Dr. Stuart Hoover explain what a CRM actually is without the jargon, why most lists are worthless, and then run a live demo where a form submission lands in the CRM tagged and sourced in real time — with Fernando drafting the follow-up while we talk.

What we cover

  • Why this show exists — AI-era marketing for professionals who never trained for marketing
  • What a CRM really is, explained without the jargon
  • The fishbowl of business cards — the idea has not changed, the drudge work has
  • Four ways a patient reaches you — web form, email link, text, WhatsApp, QR code
  • Tags and custom fields — tracking the journey, not just the name
  • List hygiene — the practice thriving on 4% of its own list
  • Segmenting — knowing exactly where each person is in the journey
  • Fernando in Jarvis mode — run your practice from a headset in the car
  • Why WordPress is the framework you actually own

Key takeaways

  • You cannot miss what you never saw. Most practices have no record of who slipped away.
  • A list is not an asset until it is clean. 126,000 names with 121,000 fakes is a bill, not a business.
  • Nobody cares that it is St. Patrick’s Day. They care what pain you can solve today.
  • Tags tell you what someone’s problem is — because they told you and you kept track.
  • Consistency is the part humans fail at. A system does not forget.
  • This is concierge, not another dashboard to learn. You ask, it gets handled.

What we walk through on screen

  • The live CRM — lists, tags, sources, notes and full conversation history
  • Fernando finding a contact and drafting a branded email on voice command
  • The intake form on the demo page, filled in live on air
  • The new contact landing in the CRM — right list, right tag, right source
  • Where to begin — the list you already have, not a stranger you have not met

The demo page we use on air is public, and you are welcome to poke at it: the episode 1 demo page.

Chapters

  • 00:00 — Welcome to the LaunchPure Podcast, episode one
  • 01:43 — Why this show, and the Frankenstein stack you are running
  • 03:42 — Why old-fashioned SEO is not how people find you now
  • 04:40 — Meet Fernando, the agentic partner doing the work
  • 06:42 — Today’s question: who reached out and never heard back?
  • 07:56 — What a CRM really is, in plain English
  • 08:58 — The fishbowl of business cards on the counter
  • 09:44 — The four ways people can reach you
  • 10:45 — How big is a real practitioner list?
  • 11:46 — List hygiene: 126,000 names and only 4% real
  • 13:21 — Segmenting, and where people are in the journey
  • 14:21 — Why you should not be doing the drudge work
  • 16:22 — Live demo: lists, tags and the show list
  • 17:22 — Custom fields, notes and conversation history
  • 18:55 — Fernando live: finding a contact, drafting an email
  • 21:26 — Live demo: how the intake form works
  • 22:58 — The contact lands in the CRM, tagged and sourced
  • 25:31 — The concierge model — nothing new to learn
  • 27:02 — Where to begin: start with the list you have
  • 29:39 — Why practitioners feel the AI pressure right now
  • 32:12 — Coming up: the pain points we tackle next
  • 33:42 — Book a discovery call

Who this is for

  • Practitioners in health, functional and integrative medicine, chiropractic and dentistry
  • Veterinary, fitness, law, the trades and professional services
  • Anyone excellent at the work who never trained for the marketing

The bottom line

Steady growth does not come from chasing strangers. It comes from never letting the people who already raised their hand drift away. That is a system, not a personality trait — and it can be handed off.

Ready to stop losing the people who already reached out?

We will look at the list you already have and tell you what is sitting in it.

Coming up on the show

  • Where your last ten clients came from — and why you cannot answer that
  • Your website cannot take money, book an appointment, or sign anyone up
  • You only get paid when you are in the room
  • Twelve reviews and the newest one is from 2023
  • Referrals happen to you, not because of you
  • Paying an agency and not knowing what they did
  • Every new client costs more than one did last year
  • The website that has been almost done for eight months

New episodes weekly. Subscribe on YouTube and leave a comment with the pain point you want us to take apart next.